Thursday, February 18, 2010

Yahoo, Microsoft Make Search Pact Official (FAQ)

Yahoo is ready to turn over the indexing and ranking of search results (on the left) to Microsoft, emphasizing its work on presenting those results (on the right). (Credit: Yahoo)

From CNET:

It took eight months, but the search strategy that Microsoft and Yahoo settled on after years of flirting is about to get started.

The U.S. Department of Justice and European Union gave their blessing to the deal early on Thursday, paving the way for Microsoft to take over the business of providing search results to Yahoo while Yahoo will get to sell search ads on both Yahoo and Bing. Yahoo is busy reminding anyone who will listen that it will still control the way search results are presented on its pages, while Microsoft thinks it can improve its search algorithms with access to Yahoo's massive audience.

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