Tuesday, March 2, 2010

Microsoft's Ballmer Talks Bing, Twitter

Photo: Microsoft CEO Steve Ballmer (right) and Search Engine Land's Danny Sullivan listen to an audience question at SMX West. (Credit: Tom Krazit/CNET)

From CNET:

SANTA CLARA, Calif.--Microsoft CEO Steve Ballmer maintains a secret Twitter account for providing running commentary on high-school basketball matches: but that doesn't mean he wants to buy the company.

Ballmer's booming voice filled the Santa Clara Convention Center on Tuesday morning at SMX West, where he was interviewed on stage by Search Engine Land's Danny Sullivan on a wide range of topics related to Microsoft, Bing, and the company's struggling yet strategically important Internet business. Having wrapped up its search deal with Yahoo and restructured a separate search and advertising deal with Facebook, it wouldn't be surprising if Ballmer was looking for something new to do with that division.

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